“In the end we will conserve only what we love;
we will love only what we understand;
and we will understand only what we are taught.”
— Baba Dioum, 1968.
Whether you are a diver, surfer, fisherman, marine biologist or just plain human, you have undoubtedly felt a connection to the ocean. It is, after all, the source of all life. But imagine an ocean empty and lifeless. No secrets to discover or the precious treasures we have come to know and love. We cannot let this happen.
It is up to us as humans to fix the problems we have caused. As a business, we feel this responsibility threefold – for ourselves, for the people who work for us, and for every one of our customers and supporters. We can and must do better for our oceans and our home planet.
As consumers we have a tremendous amount of power. By supporting responsible businesses like ours, you are voting with your wallet. What you buy, is what the industry will become. We feel a responsibility to educate people on how their jewellery is made, who made it, and the materials used in the process, so that you can demand better practices and help make the industry be more transparent.
But let’s not stop with jewellery – demand this from anything and everything you buy. Spend your money on ethical/sustainable products that are made to last the test of time, and support responsible businesses who put the planet before profits. By providing high quality, ethical and sustainable jewellery, we hope to encourage the general population to be more conscious consumers and help reverse recent trends. It’s how we aim to change the world – one tiny whale tail at a time.
Spread the Word!
When you wear your World Treasure keepsake, tell others about its significance to you. Talk to them about the plight of the oceans, and the many threats marine creatures face. Start a conversation about buying sustainable and ethical, and the impact it has on our earth. Learn more about where 1% of your purchase goes and the people working to save our home planet. Find your passion and get involved. And don’t forget to get out there, explore and fall in love with nature. Because in the end, we will conserve only what we love, and the ocean is a world treasure much too precious to lose.