World Treasure grew out of a simple love for the ocean. A love for its wild expanse and untamed beauty. For vibrant reefs teeming with life and color. The soothing repetition of waves crashing on sand. The magic of it’s blue silence.
Our collection of fine, ocean-inspired jewellery is an expression of that love, designed and handcrafted with the highest standard of attention and care. We also strive to run our business as a reflection of our values and those of our customers. For us, this means utilizing responsible and sustainable materials and giving back to protect the earth we love.
World Treasure was started in 2010 by Australian jeweller, scuba diver and ocean enthusiast Nick Thorp. Nick grew up in the ocean – diving for abalone and crayfish in the cold waters of Tasmania before moving to Hervey Bay, Queensland, the “whale watching capital of the world.” Combining skill and passion, Nick hoped the collection would raise awareness and cultivate a greater love for threatened marine species.
Inspired by the region’s abundant marine life, the collection is still handcrafted right here in Hervey Bay, Australia. Nick’s designs are creative and exquisitely detailed, a reflection of countless hours spent studying the migrating humpback whales who make their way through his hometown every winter. In particular, the Humpback Whale Collection was inspired by Nala, Hervey Bay’s very own and much loved iconic humpback whale. Recognizable by her, or fluke, Nala has been sighted in the Bay for over 20 years now and her life journey is celebrated throughout the range of jewellery.
JEWELLERY WITH A CONSCIENCE
Let’s face it: the world’s oceans are in trouble. Hunted to the brink of extinction, the humpback whale has made an impressive comeback since the international ban of commercial whaling in 1966. However with the health of our oceans on the decline and human activity on the rise, whales face many threats from ship strikes to noise pollution. The conservation status of manta rays has been escalated in recent years from ‘near threatened’ to ‘vulnerable’ due to overfishing and a growing demand for their gill plates. Species of sea turtles also range from ‘vulnerable’ to ‘critically endangered’.
In an effort to help reverse the tide we donate at least 1% of sales to ocean conservation efforts every year. Joining a global alliance of companies and organizations using business as an engine for positive environmental change, World Treasure is a member of 1% For The Planet. We aim to keep humpback whales, sea turtles and manta rays swimming freely in our ocean for generations to come and your purchase helps us do that.
The health of the oceans and the earth are very much intertwined. Protecting one means protecting the other. Metal mining, gold mining in particular, is one of the most environmentally destructive forms of mining. It is also often associated with irresponsible labor practices and inhumane working conditions.
To reduce the demand for newly mined gold and other metals, we use 100% recycled gold and silver in all of our jewellery. Both silver and gold can be refined back into their pure form without any loss in quality, proving that jewellery doesn’t have to cost the earth. Additionally, World Treasure uses recycled materials in all of its packaging, and prints all brochures and marketing materials on recycled paper.
JOIN THE MOVEMENT
Whether you are a diver, surfer, fisherman, marine biologist or just plain human, you have undoubtedly felt a connection to the ocean. It is, after all, the source of all life. But imagine an ocean empty and lifeless. No secrets to discover or the precious treasures we have come to know and love. We cannot let this happen.
Join us and many others fighting for these animals that have no voice. When you wear your World Treasure purchase tell others about its significance to you. Learn more about where 1% of your purchase goes and how you too can get involved. The ocean is a world treasure too precious to lose.